digital tool library

The holiday season can be amazing for your online store but it’s also often stressful for entrepreneurs. Sales tend to skyrocket in the holiday months, with spending expected to rise 5% this year. For sellers, it can be a grind to manage the influx of new orders, but if you have the right strategy, it’s…

Created from a designer's and editor's point of view, it is the first visual planner for Instagram. Not only can you see how potential posts could look on your feed, you can also schedule them, too! VIEW TOOL Learn more from Unique Markets

An important aspect to creating a brand is defining your target market. Generational marketing is a tactic used by brands to capture the attention of different age groups. Most brands today are trying to win over one of the largest and most diverse generations – Millennials! While Millennials are considered to be the 'selfie generation,'…

Get the best booth setup tips from a 12-year veteran market/trade show owner! Learn how to setup and plan your space for markets, fairs, trade show booths. VIEW TOOL Learn more from Unique Markets

This episode is jam-packed with golden nuggets that will help all businesses! Sonja teaches FREE ways to acquire new customers, increase product reviews, make your website better looking (and make sense) — all to increase sales. In episode 2 Sonja speaks with Llance Kezner, co-founder of Millie’s Sipping Broth. Sonja believes Llance and Lori have…

Get ready for an AMAZING episode, as Sonja goes in depth with Salima Visram, the founder of Samara (www.samarabags.com), a luxury vegan fashion brand based in Toronto. Sonja analyzes the homepage and gives tips on how to improve all web pages, including how to present your story and brand history to emotionally connect with potential…