digital tool library

PASTRIES & PR: HOW TO GET PRESS
Unique Markets

Attract New Customers, Manage Growth

The owner of Broadway Baker, Jim Osorno, needs Sonja's help with pitching his business to the press as he prepares to open his first brick and mortar store. Listen for money-saving tips on getting great press, learn Jim's story, don't forget to stay tuned for Sonja's Top Takeaways at the end of the episode. VIEW…

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DIVERSITY & DOLLARS: HOW TO IMPROVE YOUR SOCIAL MEDIA CONTENT
Unique Markets

Digital Presence

Tune in as Sonja emphasizes the importance of model diversity and brand first impressions. Gwen Gardner of Simply Chickie needs to be encouraged to trust her gut and rethink her social media strategy. Don't forget to stay tuned for Sonja's Top Takeaways at the end of the episode. VIEW TOOL Learn more from Unique Markets

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SALES & SCALING: HOW TO GROW YOUR BUSINESS
Unique Markets

Attract New Customers, Manage Growth

Listen in as Sonja helps Mo, a whimsical jewelry maker and owner of MoCoLa (https://mocolajewelry.com), learn how to increase her revenue and scale her company! Don't forget to stay tuned for Sonja's Top Takeaways at the end of the episode. VIEW TOOL Learn more from Unique Markets

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FEARS & FORTUNE: HOW TO HIRE AND PRESENT YOUR BRAND
Unique Markets

Digital Presence, Find And Retain Talent

Sometimes you just need to get over yourself and present your brand for the whole world to see! Listen in as Sonja helps Kyle Lin of the advertising agency Immigrant Creative, get over his fears and post about his company on social media. Sonja also talks through the hiring process and the best ways to…

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SANDALS & SMALL BUSINESS: HOW TO MAKE SURE YOU CAN GET PAID AND MAKE SALES
Unique Markets

Operations

Are you getting paid? In this episode Sonja helps Gemma Greenhill, co-founder of the stylish clog company Santa Venetia, find ways to make sure she gets her money! They also discuss other common struggles for small business owners such as paying off loans, owning up to being a small business, and getting through the dark…

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PRICE POINT & PROFITABILITY: HOW TO PRICE YOUR PRODUCTS AND MANUFACTURE
Unique Markets

Digital Presence

This week Sonja helps Michelle Zagardo, founder of the headband company Lysande, find the confidence she needs to grow her company through manufacturing and by changing her pricing. Hear Sonja break down how to create the best Instagram account for your company and how to take better model and product photography. VIEW TOOL Learn more…

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