digital tool library

Julie Wiener of Granolust has successfully created sexy granola. Really! And while Julie had no intentions of becoming an entrepreneur, the Canadian company is thriving. However, in order to scale to the next level and sell in the US, Julie needs Sonja’s help. In this episode, we will hear how Julie created her well designed…

Calling all parents who are also founders! Busy mom Aidah Johnson is the founder of Aidah’s Creative Life, a successful interior design business. As a proud mom, Aidah often uses her one social media account for both pictures of her family and to promote her company. From a business perspective it's confusing and will hamper…

Don’t listen to the hype, it's 2021, you don’t have to be a 'starving artist'! Whitney Manney is an incredible fashion designer and artist, selling everything from handmade jackets to scarves and fanny packs. Whitney’s sales grew since 2020, #ThanksCOVID, but she has SO MANY PRODUCTS and needs Sonja's help simplifying the website’s user experience.…

At first glance Dear Joie looks picture perfect, but if you look deeper you’ll notice that you would never know who actually runs the company; there’s no “About Us” page or founder story anywhere! This may be why Dear Joie founder Amanda Delos Reyes, is not making as many sales as she should be. Amanda…

So many people have become entrepreneurs during COVID or because of it! One of these new entrepreneurs is Maria Varela, who’s business, My Layover Box, was founded in March 2020, RIGHT BEFORE we went into lockdown! Not great timing for a company based on the joy of traveling. Pandemic or not, the business has barely…

After years of working for household recognized fashion brands, Melissa Velia launched her own company selling scrunchies, belts, and ties — all of which she handmakes. Even though her products are amazing Melissa’s product photography is outdated and Sonja thinks she should be making double or triple what her annual revenues are. In order to…