digital tool library

When it comes to creating content that matters for your small business, it’s no surprise that consistent, quality content will bring your target customers back day after day to engage with your brand. No matter what kind of business or industry you’re in, you can benefit from content marketing. It’s just about finding the right…

Growth marketing is a systematic process that couples strategic brand marketing with tactical performance marketing to acquire good-fit customers, retain them, and keep them engaged so they will buy again, buy more, and tell others. It focuses on the total lifetime value of a customer. It is important for the acquisition of new customers and…

This course covers the basics to help you prepare and respond to RFPs, RFQs, and RFIs as a critical component to winning government and corporate contracts. A stellar RFP is the cornerstone to winning a contract, and winning contracts affords you the opportunity to have your business listed within a corporation’s database as a supplier…

You cannot predict disruptions and their impacts on your small business. What you can do is embrace a futurist mindset of recovery and resiliency, seeing new possibilities before disruption strikes. This beginner course covers how small businesses can be prepared to adapt, innovate, and plan for the unknown. You’ll be guided through key principles to…

It’s time to adapt your business virtually. Small businesses now must figure out how to make working from home a reality. If you are looking at ways to build a winning remote culture, this beginner course will guide you through the basics for small businesses to operate remotely. To review this course and additional resources,…

If you’re like most entrepreneurs, running a small business is a rewarding and challenging endeavor. Your certified, diverse business will gain you easier access to business opportunities in both the public and private sectors. If you haven’t heard about business certification for diverse businesses, either at the corporate or government level, it’s about time you…