Maintaining the financial side of a small business can be daunting, especially when some or all of your financial operations rely on manual effort or outdated processes. Fortunately, there are digital and cloud-based tools designed to make it easier for you to manage day-to-day financial tasks. In this course, you will be introduced to different…
Read MoreImproving Your Website’s Accessibility
Verizon
Attract New Customers, Digital Presence, Diversity Equity and Inclusion
Considering that 1 in 4 Americans has a disability, creating a business that is accessible to all should be a prime consideration. Businesses today need to be accessible–not only because it makes sound business sense to reach this significant portion of the population, but also for legal and social responsibility reasons. While planning for accessibility…
Read MoreThese days, E-Commerce is an expected, essential part of daily life, which means that small businesses with a strong online sales strategy have a significant edge over their competitors. However, sales aren’t the sole way to increase profits, and this intermediate course will take a more in-depth look at E-Commerce on the back end, identifying…
Read MoreA/B Testing: Optimizing through experimentation
Verizon
Attract New Customers, Digital Presence, Operations
Measuring the value of your marketing and advertising campaigns can create a challenge. In this introductory course you’ll learn about your options for A/B testing, and how to use the results to improve your business. To review this course and additional resources, including complimentary coaching, mentoring, networking sessions, and grant opportunities, click on the link…
Read MoreYour small business needs money to pay the bills, pay taxes, and meet your goals for the future. And, as the owner, you want to bring home a good income. In this course, you’ll learn about your options, and how to balance your business needs with your personal ones so you can pay yourself. To…
Read MoreDigital technology is driving many changes in consumer behavior and the business environment. With online tools, businesses have greater insight into customer preferences, and how to build lasting relationships with them. This course will guide you through how to leverage technology to drive engagement, efficiency, and profits for your small business. To review this course…
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