digital tool library

How to calculate your customer retention rate
Act!

Attract New Customers, Manage Growth

While customer growth usually gets the lion’s share of the focus, retention is a key business driver. This is especially true for software-as-a-service or SaaS companies that operate on a recurring revenue model. What is the retention rate and how do you calculate it? Here’s what business owners need to know about customer retention, how…

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A guide to your customer acquisition strategy
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Attract New Customers, Manage Growth, Operations

Regardless of how long you’ve been in business, if you want your company to grow, you need to continually add new customers and improve your customer retention. The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. VIEW TOOL Learn…

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The 7 step sales process to help you close more deals
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Attract New Customers, Manage Growth

This simple seven step sales process demonstrates exactly how you can turn prospective leads into loyal customers. We break down the sales process into functional, actionable steps to help you improve conversion, increase revenue and grow your business. VIEW TOOL Learn more from Act!

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What is CRM?
Act!

Attract New Customers, Manage Growth, Operations

A definition of CRM and why it's so important for your business. VIEW TOOL Learn more from Act!

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What is Marketing Automation?
Act!

Attract New Customers, Digital Presence, Manage Growth, Operations

A detailed definition and overview of marketing automation and its benefits. VIEW TOOL Learn more from Act!

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Creating a User-Friendly Digital Experience
Verizon

Attract New Customers, Digital Presence

We’ve all had a disappointing online experience. Whether it’s a website that’s difficult to navigate or a webpage with links that don’t work, such encounters can be deeply frustrating to users, who will often abandon a challenging website and look elsewhere. In this course, we will explore how creating a positive user experience, or UX,…

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